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The Story of Leetie Lovendale

Thank you for your interest in Leetie! 

In August of 2004, Leetie Lovendale’s designer and head hoarder Heather DeSimone, purchased the entire warehouse contents of a Rhode Island plastics company. It included over 40,000 pounds of Vintage Lucite jewelry components that were manufactured between the 1960s-1980s for companies such as Avon, Coro, Trifari, Givenchy & Monet. Beads made up for ½ of the stock, but the other half consisted of these strange & sculptural hoops, loops, buckles & parts. After working with some of the same staff who had helped work to manufacture these parts, Heather's husband Chris learned how build a machine by hand which would electroset the parts into metal findings and fixings, making it usable to create new pieces of jewelry from the old parts.

Leetie is sustainable because we use vintage parts & are not having pieces made for our line of jewelry.  Each set of earrings is set by hand using a machine my husband built which will safely electro-set the surgical steel post into the vintage plastic.  This makes for sturdy, light-weight, and sustainable earrings that are current & fashion forward.

I’m designing & coming up with new ways to expand my line all the time.  Please watch this site for new additions and designs.

Where Can You Find Leetie Lovendale?  You can find Leetie at boutiques all over the country as well as open markets & sometimes an artisan fair or 2.  Be sure to check out my Show Schedule for the upcoming events. And click too on the Stores link to find a list of stores & boutiques who stock Leetie.

Are you a Store or Boutique who would like to carry Leetie?  For wholesale inquiries, email info@leetielovendale.com and ask for details and terms.  And check out our Wholesale page for more information.

Trunk Show banner

Have a Leetie Trunk Show: If you are a boutique, gallery or store who would like to stock Leetie lovelies, a great way to start is to have a Trunk Show.  Have an event coming up in your store?  A Trunk Show is a great way to get a huge amount of inventory to use while hosting a VIP night, open house or sale without having to purchase goods up front.  Click here to find out how it works.